Wearing SPF every day isn’t just a ‘nice to have’ option – we consider it a non-negotiable part of a modern skincare routine. Why? UV rays are present every day of the year – even in winter. They can still affect your skin if it is overcast outside or you’re spending most of the day inside. These harmful rays can contribute to the formation of wrinkles, melanoma, and dark spots. In fact, 90% of skin cancers can be attributed to sun damage. Sun protection is essential to your long-term health and wellbeing.

The lowdown on UVA and UVB rays
UVA makes up 95% of all the UV rays that make it to the Earth’s surface. UVA penetrates deep into our skin and can pass through glass. It causes almost all forms of skin aging by damaging the collagen and elastin in the skin & generating free radicals, resulting in skin aging and wrinkles

While UVB rays make up only 5% of the rays from the sun, they have more energy than UVA rays. They do not penetrate as deeply as UVA, but can cause a lot of damage on the top skin layers

They damage the DNA in the skin cells directly (the main cause of sunburn) and eventually lead to melanoma and other types of skin cancer.

When UVA partners with UVB, damage is caused to the DNA of both the lower and upper skin cells. This produces genetic defects or mutations that can lead to more serious problems, like skin cancer, i.e. melanoma, as well as wrinkles and aging.

That's why it's so important to practice sun safe behavior - wear a hat, sunglasses and protective clothing when you are outdoors, even in the shade. Plus, protect your skin with a daily coat of SPF. 

Dual effect SPF and hydration
Our new Daily Protect Facial Lotion SPF 20 provides broad spectrum protection against UVA/UVB rays with added skincare benefits. The dual effect serum-like formula feeds the skin with premium plant powered ingredients including Hyaluronic Acid, organic Aloe Vera and antioxidant hero Vitamin E. Organic Coconut Oil and Shea Butter provide an infusion of moisture and hydration while reducing inflammation.

Vegan friendly and 70% organic, Daily Protect Facial Lotion has a light-as-air skin feel and no white cast; it’s perfect worn alone or layered under makeup. Suitable for all skin types, Daily Protect Facial Lotion is an essential in your morning skincare routine.

For more information, contact us at solutions@livingnature.com.

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