New Zealand has a unique natural landscape and its native plants offer remarkable bioactive properties. For over 3 decades, Living Nature has harnessed the power of these botanicals to create certified natural skincare and cosmetics. 

Sustainably harvested using industry best practice, the properties of these ingredients are known for their powerful healing, purifying and nourishing qualities. When combined, they create some of the safest, purest and most effective certified natural skincare in the world.

We are proud that our award-winning products reflect the county from which they are developed, and are made of and in New Zealand. 

Our Hero Ingredients



All Ingredients


Aloe barbadensis leaf extract

  • Nourishing, soothing & cooling
  • Anti-inflammatory properties

Aloe barbadensis leaf juice powder
Certified organic

  • Hand harvested & filleted, then solar dehydrated and milled into a powder
  • Very soothing & calming on the skin
  • Produces skin hydration
  • Proven skin healing benefits (Ref 09) & (Ref 10)

Argania spinose (argan) kernel oil

  • Rich in essential fatty acids, vitamin E and other vital nutrients
  • Helps to nourish and protect the skin and lips

Ascophyllum nodosum (atlantic kelp) extract

  • Extracted from brown algae by lixiviation in water
  • Clinically proven skin whitening ingredient effectively decreasing pigmentation (Ref 15)
  • Reduces appearance of fine lines & wrinkles as well as stimulating collagen synthesis & fibroblast metabolism (Ref 15)

Ascorbyl palmitate

  • A fat soluble ester of Vitamin C
  • Stored in the cell membranes until it is required by the body
  • Vitamin C assists the skin to manufacture collagen, a protein that forms the basis of connective tissue
  • A effective and natural antioxidant (free radical fighter) that prevents make-up colour change as well as promoting a healthy skin


  • Natural drinking quality rainwater
  • Rainwater is collected and passed through a series of filters to remove any impurities. It is stringently monitored for purity
  • After filtration, the water is drinking quality

Apitoxin Bee venom
(certified organic)

  • New Zealand bees from local organic pastures
  • Skin energiser
  • Skin firming & plumping
  • Refines & rejuvenates skin texture
  • Clinically proven anti-ageing results (Ref 06)

Astrocaryum murumuru seed butter
(certified organic)

  • Pressed from the murumuru fruit seeds
  • Rich moisturising organic butter
  • Deeply nourishes, conditions & soothes the skin


06: Bee Venom Anti-Ageing Trial

  1. Sang Mi Han, In Phyo Hong, Soon Ok Woo, Sung Nam Chun, Kwan Kyu Park, Young Mee Nicholls, and Sok Cheon Pak (Korea).
  1. Published online 2015 Oct 1. Doi: 10.2147/CIA.S84940.

09: Wound Healing Properties of Aloe Vera

  1. Results of a number of clinical trials suggest that Aloe vera is positively indicated in the treatment of skin disorders. Aloe vera significantly reduced time to reepithelization compared to use of the standard dressing alone. Fulton J.E. The stimulation of postdermabrasion wound healing with stabilized Aloe vera gel-polyethylene oxide dressing. J Dermatol Surg Oncol. 1990;16:460–67. PubMed: J Dermatol Surg Oncol. 1990 May;16(5):460-7.
  1. In a randomized, double-blind, controlled trial of Aloe vera or placebo cream in 60 patients with chronic psoriasis, the cure rate in the Aloe vera group was 83% (with no relapses at 12 months of follow-up) compared to only 7% in the placebo group. Syed T.A, Ahmad S.A, Holt A.H, Ahmad S.A, Ahmad S.H, Afzal M. Management of psoriasis with Aloe vera extract in a hydrophilic cream: A placebo-controlled, double-blind study. Trop Med Int Health. 1996;1:505–09.  PubMed: Trop Med Int Health. 1996 Aug;1(4):505-9.

10: Burn Healing Properties of Aloe Vera

  1. In a study of twenty-seven patients with partial thickness burn wound, they were treated with aloe vera gel compared with vaseline gauze. It revealed the aloe vera gel treated lesion healed faster than the vaseline gauze area. The average time of healing in the aloe gel area was 11.89 days and 18.19 days for the vaseline gauze treated wound. Statistical analysis by using t-test and the value of P < 0.002 was statistically significant. PubMed: J Med Assoc Thai. 1995 Aug;78(8):403-9. Effect of aloe vera gel to healing of burn wound a clinical and histologic study.  PMID:7561562. Visuthikosol , Chowchuen B, Sukwanarat Y, Sriurairatana S, Boonpucknavig V.
  1. A review of 4 experimental studies found that Aloe vera could reduce the healing time of burns by around 9 days compared to conventional medication. Four studies with a total of 371 patients were included in this review. Based on a meta-analysis using duration of wound healing as an outcome measure, the summary weighted mean difference in healing time of the aloe vera group was 8.79 days shorter than those in the control group (P=0.006). Evidence supports that aloe vera is as effective in burn wound healing for first to second degree burns. PubMed: Burns. 2007 Sep;33(6):713-8. Epub 2007 May 17. The efficacy of aloe vera used for burn wound healing: a systematic review. PMID: 17499928 DOI: 10.1016/j.burns.2006.10.384.   Maenthaisong, Chaiyakunapruk N, Niruntraporn S, Kongkaew C.

15: Ascophyllum nodosum (brown algae)

  1. In Vitro Tests on the mechanism of action and found that at very low concentrations it inhibited the tyrosinase activity by 88% and therefore an excellent whitening ingredient without causing any skin irritation. The enzyme was incubated with its substrate tyrosine. The product of this reaction (melanin) was analysed by measuring the optical density at 480mm. Lesonia Croas ar Neizic, France.
  1. Clinical tests to evaluate skin pigmentation were carried out on 24 Asian skin type volunteers, with twice a day application of 2% Ascophyllum nodosum against a placebo for 28 days. (Chromametric analysis). 88% of patients observed an increase of skin clarity and 63% of patients observed a decrease of skin pigmentation. Results demonstrated a significant increase in skin clarity and decrease of skin pigmentation, together with perfect skin tolerance.


Backhousia citriodora
Lemon myrtle oil

  • Derived from the leaves and fresh twigs of the lemon myrtle shrub
  • Cleansing, invigorating and uplifting
  • Anti-microbial actions on the skin

Benzoic acid

  • Derived from tree gum benzoin
  • Emollient
  • Emulsifier
  • Naturally derived preservative

Benzyl benzoate

  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’

Beta Carotene

  • Stimulates cell regeneration
  • Rejuvenating
  • Assists to help prevent lines and wrinkles

Bis-ethylhexyloxyphenol methoxyphenyl triazine

  • An oil-soluble organic compound
  • An excellent broad spectrum sun protector (UVA & UVB rays)
  • Offers excellent skin safety
  • Very photostable – does not deteriorate in the presence of UV light


  • An extract from chamomile
  • Anti-inflammatory agent
  • Soothing, calming & healing properties
  • Excellent on sensitive skins

Boswellia carterii (frankincense) oil

  • An essential oil taken from resin of the frankincense tree
  • Assists to help prevent lines and wrinkles
  • Its astringent properties may also help balance oily skin conditions

Butyrospermum parkii (shea) butter
Certified organic – except Electric Coral lipstick

  • Derived from the fruit of the karate (shea) tree
  • Emollient which is deeply moisturising, softening and nourishing
  • Leaves a protecting film on the skin

C10-C18 Triglycerides

  • Derived from palm oil
  • An ester of the hydrogenated palm oil and glycerin that helps the consistency of pencils
  • Hydrogenated oils are produced by adding hydrogen gas under high pressure to liquid oils so they will be semisolid at room temperature

Calendula officinalis flower oil
Certified organic

  • Extracted from calendula flowers
  • Excellent for soothing and calming the skin
  • Anti-inflammatory properties
  • Healing & soothing

Calendula officinalis flower & Helianthus annuus (sunflower) seed oil
Certified organic

  • Infused calendula flowers in organic sunflower seed oil
  • Soothing, calming & nourishing on the skin
  • Rich in nutrients (Vit E & C) and antioxidants
  • Promotes skin healing
  • Anti-inflammatory properties

Caprylic / capric triglyceride

  • A natural coconut fat
  • A fatty mixture of glycerides derived from coconut
  • Used as an emollient and emulsifier with quick skin penetration properties
  • Enhances smooth product application
  • (Naturally found in human blood plasma)

Carica papaya extract

  • Naturally occurring in papaya fruit
  • Excellent natural skin exfoliator
  • Clears blemishes & reduces inflammation
  • Antioxidant & collagen stimulator
  • Provides the skin with a boost of vitamins
  • Antioxidant to fight free radical damage (prevents skin ageing)

Caryocar brasiliense (pequi) fruit oil

  • Expressed from the fruit of the Pequi tree
  • Used as a skin conditioning agent
  • Contains a high level of skin nourishing natural oils
  • Rich in palmitic & oleic acid, vitamin A & carotene
  • Protecting, repairing & skin smoothing
  • Strong anti-oxidant
  • Anti-ageing properties

Cera alba
Certified organic in 'Kekebaby range

  • Harvested from bee hives
  • Used as a thickener, emulsifier and stiffening agent in balms and creams

Cetearyl alcohol

  • Derived from coconut & palm kernel oil
  • An emollient and viscosity regulator
  • Note: this is NOT a grain distilled alcohol

Cetearyl olivate

  • Derived from olive oil
  • Improves skin hydration & moisturising effect
  • Excellent skin absorption
  • Similar to natural skin sebum

Cetearyl wheatstraw glycosides
Wheatstraw extract

  • Extracted from the wheatstraw after the seed heads have been removed
  • Extremely nourishing and skin protecting
  • A waxy emulsifying agent for oil-in-water emulsions

Cetyl alcohol

  • Derived from coconut oil
  • Fatty alcohol used as an emollient, emulsifier, thickening and carrying agent
  • Note: this is NOT a grain distilled alcohol

Cetyl Palmitate

  • A lipid wax derived from the esters of olive oil & palm fatty acids
  • Offers excellent long term moisturisation and skin hydration

Charcoal powder (binchō –Tan)

  • Sustainably sourced & derived from the Ubame Oak Tree from Japan
  • Purifying – absorbing impurities from the skin

CI 15850

  • A red colorant used to impart a red colour to face and lip products

CI 15985

  • A sunset yellow colour used extensively in cosmetics, foods and medicinal products

CI 19140

  • A common colorant used in skincare, makeup, medicine and food

CI 45380

  • A red colour used in cosmetics, ingested medical drugs and topically applied drug applications

CI 45410

  • A natural cosmetic colorant used as a reddish pigment in cosmetics and food products

CI 75470

  • A natural red colourant used in some lip colours

CI 77007

  • Ultramarines
  • Adds colour, shimmer & shine to make-up

CI 77491

  • Iron oxide
  • Derived naturally from hermatite
  • A naturally occurring compound of iron and oxygen
  • Gives red colour to the make-up

CI 77492

  • Iron oxide
  • Derived naturally from hermatite
  • A naturally occurring compound of iron and oxygen
  • Gives yellow colour to skincare and make up

CI 77499

  • Iron oxide
  • Derived naturally from hermatite
  • A naturally occurring compound of iron and oxygen
  • Gives black colour to skincare and make up

CI 77510

  • Iron oxide
  • Derived naturally from hermatite
  • A naturally occurring compound of iron and oxygen
  • Gives blue colour to skincare and make up

CI 77742

  • Manganese violet
  • Derived naturally from mineral pigment
  • Gives colour to makeup

CI 77861

  • Naturally occurring tin oxide
  • A natural compound of tin and oxygen found in a range of colours
  • Gives colour to makeup

CI 77891

  • Titanium dioxide
  • Derived from Titanium, which is extracted from the minerals Rutile and Ilmenite
  • It gives the greatest covering and tinting power to any white pigment
  • A natural sun protectant


  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’

Citric acid

  • Derived from citrus fruit
  • A natural surfactant & solubiliser
  • Has great skin feel


  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’

Citrus grandis (grapefruit) fruit extract

  • Extracted from the fruit of the grapefruit
  • Has strong antibacterial and antioxidant properties

Citrus limon (lemon) peel oil

  • Expressed from the peel of fresh lemons
  • Strong antibacterial and anti-fungal properties
  • Astringent and skin conditioning

Citrus reticulata (tangerine) peel oil

  • Expressed from the peel of the Tangerine
  • One of the safest essential oils
  • Soothing, calming & nourishing on the skin


  • Derived from coconut oil glucose (fruit sugar)
  • Very gentle cleanser (surfactant)
  • Cleanses by helping water to mix with oil and dirt so they can be rinsed off
  • Natural occurring fatty acid

Cocos nucifera (virgin coconut) oil
(Certified organic virgin)

  • Derived by cold pressing the oil from organic coconuts
  • High quality organic virgin cold pressed oil offers exceptional purity and a rich source of vitamins and minerals
  • Proven to penetrate skin cell membranes to help make connective tissues strong & flexible Its Lauric Acid component provides anti-microbial benefits to help clear skin rashes
  • It’s Lauric Acid component provides anti-microbial benefits to help clear skin rashes

Cocoyl glutamate

  • Derived from natural sources such as coconut oil, palm kernel oil and fermented sugar
  • A very mild and gentle surfactant
  • Protects the skin from drying and retails the moisture content

Copernicia cerifera (carnauba) wax
Certified organic except in Electric Coral lipstick

  • A wax that is derived from the leaves of the carnauba palm
  • A waxy emollient that protects and nourishes the skin

Daucus carota sativa (carrot) extract

  • Extracted from the carrot root
  • Good for skin tone
  • Emollient that is rejuvenating and nourishing
  • Source of Beta-carotene and Vitamin A

Decyl glucoside

  • Derived from palm and coconut oils
  • Used for its foaming and cleansing action
  • Has antibacterial properties

Dunaliella salina extract (marine algae)

  • A rich source of beta-carotene that acts as a powerful antioxidant for skin
  • Helps to fight inflammation and soothe the skin


  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’

Euphorbia cerifera (candelilla) wax

  • Extracted from the leaves and stems of a small desert growing shrub
  • Natural wax beads used to gently stimulate skin exfoliation without causing any tissue damage

Euphrasia officinalis (eyebright) extract

  • Extracted from the eye bright herb
  • Anti-inflammatory properties
  • Used as a soothing, antimicrobial and skin conditioner

Fucus vesiqulosus (kelp) extract

  • Extracted from New Zealand brown kelp
  • Provides essential nutrients, especially minerals, for healthy hair

Galactoarabinan (Larch tree) extract

  • Extracted from the gum of the larch tree
  • Excellent moisture control and humectancy properties (Ref 05)
  • Improves skin appearance of superficial fine lines (Ref 05)
  • Environmentally sustainable larch trees


  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’

(vegetable glycerin)
Certified organic in selective products

  • Derived from natural vegetable sources
  • Excellent humectant & emollient properties
  • Helps to hydrate, soften and soothe the skin
  • Assists the outer epidermis in retaining moisture

Glyceryl caprylate

  • Derived 100% from vegetable fatty acids
  • A solubilising agent
  • Moisturising properties
  • Strong antimicrobial activity

Glyceryl oleate

  • Naturally occurring fatty acid derived from coconut oil
  • Used as an emollient and emulsifying agent

Glycine soja (soyabean) oil

  • Excellent skin benefits with a high content of essential fatty acids
  • Used as an emollient and skin conditioner
  • Expressed from soy beans


05: Galactoarabinan

  1. Westman M. Galactoarabinan: An Exfoliant for Human Skin, Cosmetics and Toiletries 114 8, 63-72 (1999).
  1. Trommer H. and Neubert R. The examination of polysaccharides as potential antioxidative compounds for topical administration using a lipid model system, International Journal of Pharmaceutics 298 153-163 (2005).
  1. Results from numerous study results conducted by the producers, providing graphs and technical data, concluding Galactoarabinan, a naturally occurring polysaccharide, provides many desirable skin care effects (TEWL reduction, skin exfoliation and reduction of the appearance of fine lines and wrinkles). (On file)

Hamamelis virginiana (witch hazel) extract

  • Derived from the bark and leaves of the witch-hazel shrub
  • Used as a natural astringent, which actually helps to soothe and heal the skin
  • Tannins help remove excess oil from the skin

Helianthus annuus (sunflower) seed oil

  • Hard pressed from the sunflower seeds
  • Improves skin health
  • Assists with dry skin

Helianthus annuus seed oil & Beta-Carotene (carrot extract)

  • Extracted from sunflower seeds and carrot roots
  • Good for skin tone
  • Emollient that is rejuvenating and nourishing
  • Rich in beta-carotene and vitamin A – helps to combat premature signs of ageing

Hydrogenated castor oil

  • Derived from natural vegetable oils
  • Helps the consistency of pencils
  • Hydrogenated oils are produced by adding hydrogen gas under high pressure to liquid oils so they will be semisolid at room temperature

Hydrogenated vegetable oil

  • Naturally derived
  • Helps with consistency of pencils
  • Hydrogenated oils are produced by adding hydrogen gas under high pressure to liquid oils so they will be semisolid at room temperature

Hypericum perforatum (St John’s wort) oil

  • Obtained from the flowers of the St John’s Wort plant
  • An emollient with anti-inflammatory properties
  • Acts as a vaso-constrictor, assisting to reduce the appearance of dilated capillaries
  • Soothes pain and promotes skin healing

Isoamyl laurate

  • Derived from lauric acid (vegetable oils) and the fermentation of isoamyl alcohol
  • Excellent natural skin emollient
  • Skin softening and smoothing properties in a short period of time
  • Nourishing
  • Gives product good spread ability and beautiful skin feel

Jojoba esters

  • Derived from the esterfication (natural process) of jojoba oil
  • A wax ester that leaves a protecting film on the skin – improving skin feel
  • An emollient that helps with the smooth consistency of the cream
  • An ester is a molecule of a fatty acid and a fatty alcohol combined
  • Reduces skin dryness, roughness & flakiness

Kaolin (halloysite clay)

  • A pure white clay from Matauri Bay, New Zealand
  • Assists with removal of dead skin cell by acting as a poultice, drawing impurities out of the skin
  • Used as a thickening agent and to assist adhesion to the eye-lashes (mascara)

Lactic acid
(AHA – alpha hydroxy acid)

  • Mild exfoliator – dissolving dead skin cells
  • Moisturising
  • Improves skin appearance
  • Anti-aging

Lavandula angustifolia (lavender) Oil

  • Steam distilled from lavender flowers
  • Soothing, calming and balancing on the skin
  • Helps to nourish and revitalise the skin

Leptospermum scoparium (mānuka) leaf extract

  • Distilled from Mānuka tree leaves and flowers
  • Used for its skin toning and anti-microbial properties
  • A concentrated essential oil with strong anti-septic properties

Limnanthes alba seed (meadowfoam) seed oil

  • Extracted from meadowfoam flowers
  • A very stable moisturising and rejuvenating oil
  • Used as an emollient
  • Contains unique fatty acids of benefit to the skin


  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’


  • Plant derived pure essential oil component
  • Forms part of the product’s fragrance – ‘Parfum’

Macadamia ternifolia (macadamia) seed oil

  • Extracted from macadamia nuts
  • Has a fine texture that absorbs readily into the skin to nourish and protect

Magnesium stearate

  • Naturally occurring in vegetable fatty acids Magnesium salt (a naturally occurring white alkaline powder) consisting mainly of stearic acid and palmitic acid
  • Used as an emulsifying agent
  • Also provides slip on the skin

Mel (mānuka honey)
Certified organic in selected skincare products & ‘Kekebaby range

  • Derived from sustainable local bee-keeping / honey producers
  • Maintains moisture level in the skin as a natural humectant
  • International recognition for its antimicrobial properties referred to as UMF (Unique Mānuka Factor)

Melaleuca alternifolia (tea tree) oil

  • From the leaves and flowers of the tea tree plant
  • Strong antibacterial and antiseptic properties
  • Steam distilled from environmentally sustainable sources

CI 77019

  • Muscovite is a common rock forming mineral and is found in sedimentary rocks
  • Used for its reflective and refractive properties in make-up
  • USA miner part of the ‘Responsible Mica Initiative’:

Microcrystalline cellulose

  • Produced from wood pulp and used as a thickener
  • Extraction is via a hydrolysis (water) process
  • Harvested from sustainable forest sources

Octyldodecyl Stearoyl Stearate

  • Binding agent for powders
  • Derived from vegetable source

Oenothera biennis (evening primrose) oil

  • Helps feed the skin and soothe skin irritations
  • High in gamma linoleic acid and essential fatty acids
  • Extracted from the flower of the evening primrose plant

Olea europaea (olive) leaf extract

  • Extracted from the leaves of the olive tree
  • Powerful free radical scavenger and anti-oxidant
  • An emollient that increases skin hydration
  • Prevents the growth of bacteria

Olea europea (olive) fruit oil

  • Extracted from the ripe fruit of the olive tree
  • Its composition is close to the natural lipids of the outer surface of the human skin
  • Contains nutrient beneficial glycerides of essential fatty acids
  • Used as an emollient and skin conditioning agent

Orbignya oleifera (babassu) seed oil

  • A fixed oil extracted from the nuts of the babassu tree
  • Excellent skin moisturising properties
  • Used as a an emollient
  • Made up of skin nutrient glycerides of fatty acids lauric, myristic and oleic

Natural (essential oil) fragrance

  • Derived from natural plant essential oils
  • A blend of isolates (components) 100% natural
  • See specific product labelling for potential allergen components

Pelargonium graveolens (geranium) oil

  • Steam distilled from the flowers and leaves
  • Useful for all skin conditions as it balances sebum and keeps the skin supple
  • Has antiseptic properties

Pentaclethra macroloba (pracaxi fruit) seed oil
Certified organic

  • Harvested from the seeds of the Pracaxi (Pentaclethra Macroloba) tree
  • Stimulates hyaluronic acid production – moisture holding ability (Ref 16)
  • Increases density of collagen & gives skin elasticity & integrity (Ref 16)
  • Skin lightening by reducing melanin by 29% (Ref 16)
  • Excellent hair moisturising, conditioning & antistatic properties

Pentylene glycol

  • Food production by-product from dried pulp residue after the juice is removed from corncob & sugarcane
  • Emollient, skin humectant, solubiliser & antimicrobial protector
  • Offers long lasting moisturising benefits

Persea gratissima (avocado) oil

  • Extracted from the avocado fruit
  • A nutritious oil containing vitamins A, D & E & essential fatty acids (linoleic acid) that make it very nourishing, restorative and moisturising
  • Deeply penetrating and skin softening

Phormium tenax (harakeke) extract / Phormium tenax leaf juice
New Zealand Flax gel

  • The gel naturally forms at the base of the flax plant leaf
  • A refreshing gel that has a high quantity of natural skin nutrients & polysaccarides
  • Soothing and hydrating on the skin
  • Healing properties
  • Native to New Zealand
  • Sustainable source


  • Occurs naturally in olive oil
  • A moisturising humectant – keeping the skin hydrated
  • Helps to fight ageing

Pomaderris kumerahou flower / leaf extract
Kūmarahou extract

  • Derived from the flowers and leaves of the Kūmarahou plant
  • A high saponin content results in natural lathering properties
  • Wild crafted from local Kerikeri plants
  • Environmentally sustainable

Potassium sorbate

  • The salt of sorbic acid, naturally found in some fruits (berries), but can be produced creating a ‘nature identical’ product
  • A common food grade preservative
  • An effective anti-fungal agent assisting in the products preservation


  • Naturally derived from corn glucose or corn sugar
  • Locks in moisture and softens skin
  • Preservative booster

Prunus amygdalus dulcis (almond) oil

  • Obtained from the ripe seeds of the sweet almond
  • A very nutritious oil used as a skin conditioning agent
  • An excellent emollient for the skin
  • Great for dry / mature skin

Psoralea Coryfolia Seed Oil (Bakuchiol)

  • Extracted and cold pressed from the seeds of the Psoralea Corylifolia plant
  • It is rich in essential fatty acids and has strong antioxidant properties
  • This will aid with smoothing fine lines and wrinkles, and improving skin tone and texture

Pyrus Malus (apple) seed oil

  • Emollient
  • Gives slip and texture to lipsticks
  • Anti-oxidant


16: Pentaclethra macroloba (pracaxi) fruit seed oil

  1. Ex vivo studies were carried out to evaluate the whitening and anti-ageing benefits of pentaclethra macroloba fruit seed oil.
  1. The whitening activity was evaluated by: - General morphology observation after Masson’s trichtrom staining. - Visualization and quantification of melanin.
  1. The anti-aging activity was evaluated by: - General morphology observation after Masson’s trichtrom staining. - Glycosaminoglycans (GAGS) staining according to Mowry method.
  1. Results demonstrated significant improvements in whitening effect (29% after 9 days of treatment in skin not exposed to UVA), while also improving emolliency, hydration, elasticity & resistance, thus delivery real anti-aging benefits. (Full test results on file). Laboratorie Bio-Ec: Centre de Recherchens Biologiques et d’Expérimentations Cutanées. Study Reference 14E3024.

Rhus succedanea fruit (carnauba) wax

  • Derived from the fruit of the rhus succedanea tree in Japan (related to the mango and cashew tree)
  • Provides smooth creamy base with enhanced skin application properties

Ribose (D-Ribose)

  • A natural sugar derived from corn
  • A natural anti-ageing agent restoring ATP reserves in the cells
  • Stimulates fibroblast metabolism & enhances elasticity

Ricinus communis (castor) seed oil
Certified organic - except selected lipsticks

  • Extracted from the castor oil plant
  • Used as a carrier agent in our balms
  • Environmentally sustainable

Rosa canina (rosehip) fruit oil
Certified organic

  • Critically extracted from organic rose hips
  • Helps the skin to heal and regenerate the skin
  • Assists in preventing the formation of keloid scar tissue
  • Its high fatty acids, vitamins A and C, make it essential in the prevention of wrinkles and signs of premature ageing

Rosa damascena flower oil
Rose otto oil

  • Extracted from the rose flower petals
  • Emollient and hydrating properties
  • Stimulating and antiseptic
  • Helps to fight lines and wrinkles associated with ageing

Salicylic acid
Beta hydroxyl acid (BHA)

  • Obtained from the inner bark of willow trees
  • Effective bactericidal and antiseptic
  • Commonly used for food & drink preservation

Schisandra Chinensis fruit extract

  • Extracted from the Schisandra Chinensis berry – known as a ‘super-berry’ due to its amazing properties
  • Rich in antioxidants
  • Strengthens skins protective layer
  • Activates skins natural detoxing process

Sclerotium gum

  • Grown on a sugar medium
  • A natural polysaccharide gel base used for its gelling, thickening and hydrating qualities


  • A ground up mineral found in nature as sand
  • Adds colour, shimmer & shine

Simmondsia chinensis (jojoba) seed oil
(Certified organic in 'Kekebaby range & cosmetics)

  • Extracted from the seeds of the jojoba plant
  • This waxy oil by nature is similar to our own sebum
  • An emollient that helps to lubricate and protect the skin

Sodium anisate

  • Derived from the herb basil, corn and palm
  • Gentle preservative

Sodium cocoyl glutamate

  • Derived from coconut or palm oil and corn
  • A mild solubilising surfactant
  • Has great skin feel

Sodium hyaluronate
Hyaluronic acid

  • Extracted from vegetable sources – soybean and corn
  • Hyaluronic acid is a crucial component of skin tissue reconstruction
  • Helps to boost collagen production
  • Helps to retain moisture in the skin while aiding healing and nutrient absorption

Sodium lauroyl glutamate

  • Derived from coconut oil
  • Mild surfactant, antistatic & hair conditioning agent
  • Naturally occurring amino acids

Sodium Levulinate

  • Derived from the herb basil, corn and palm
  • Gentle preservative

Sodium PCA

  • Derived from coconut (L-glutamic acid)
  • Sodium PCA provides a natural moisture factor to the skin - a natural component of skin that holds moisture in the skin
  • It's humectant properties are used for the fluid consistency of the foundations

Sodium phytate

  • Derived from corn
  • Effectively boosts antimicrobial activity to stabilise the product

Sorbic acid

  • An organic acid, derived from unripe berries
  • Antimicrobial properties assists with natural preservation

Sorbitan olivate

  • A lipid wax derived from the esters of olive oil
  • Offers excellent long term moisturisation and skin hydration
  • Rich in essential fatty acids

Sorbitan palmitate

  • A lipid wax derived from the esters of olive oil & palm fatty acids
  • Offers excellent long term moisturisation and skin hydration

(Vegetable squalene)

  • Obtained from vegetable oil sources, mainly olive oil
  • Excellent skin penetration capabilities
  • Anti-oxidant, anti-bacterial & helps prevent the signs of ageing caused by UV damage
  • Promotes healthy cell growth

Sucrose Cocoate

  • A blend of coconut oil & sucrose esters from sugar beet
  • A mild surfactant and skin / hair conditioner

Stearic acid

  • Derived naturally from palm
  • Used as a product emulsifier


  • Magnesium silicate – a natural earth mineral
  • Talc ensures the best make-up application, colour and product stability
  • It offers the highest level of skin protection available due to the fact that without water or penetration enhancing ingredients, it is not able to penetrate the skin
  • In addition, talc is one of the only powders available that is not hydroscopic (does not absorb moisture)
  • These factors combined are proven to ensure no talc or external pollutants, are absorbed into the skin
  • Talc is bound with natural vegetable oils to ensure no air-borne particles are released – for maximum safety

Tartaric acid
(AHA – alpha hydroxy acid)

  • Naturally found in many fruits such as grapes, bananas, tamarinds & citrus
  • Mild exfoliator - dissolving dead skin cells
  • Moisturising
  • Improves skin appearance

Theobroma cacao (cocoa) butter

  • Derived from the cocoa bean
  • A deeply nourishing emollient
  • Contains high levels of skin beneficial fatty acids

Theobroma grandiflorum (cupuacu) seed butter
(Certified organic in ‘Kekebaby range)

  • Pressed from the seeds of the cupuacu tree
  • Nutrient rich in sterols
  • Increases moisturisation and improves skin barrier function
  • Natural UVA & UVB protection
  • High levels of fatty acids & phytosterols to restore elasticity & softness
  • Anti-inflammatory properties

Tocopherol acetate (vitamin E)

  • Derived from soy plants
  • A potent antioxidant preserving the product and helping to prevent free radical damage on the skin

Tocopherol (vitamin E)

  • Derived from soy plants
  • A potent antioxidant preserving the product and helping to prevent free radical damage on the skin

Totarol (tōtara extract)
Certified organic

  • Extracted from recycled tōtara hard wood by supercritical extraction process
  • A very strong antioxidant (3 times stronger than vitamin E), to neutralise free radicals linked to skin ageing
  • Only discarded ‘old’ wood is used (e.g. old wharf or fence posts)

Triethyl citrate

  • Exter of citric acid
  • Fragrance
  • Emulsifying agent
  • Antioxidant
  • Emollient

Triticum vulgare (wheat) germ oil

  • Obtain from the germ (seed) of wheat
  • An excellent emollient, rich in nutrients including vitamin E, helping to prevent free radical damage on the skin
  • Excellent skin absorbing qualities
  • Gluten free

Vitis vinifera (grape) seed oil

  • Obtained from pressing grape seeds
  • High in skin beneficial fatty acid glycerides
  • Used as a skin conditioning agent and emollient

Xanthan gum

  • A microbial polysaccharide derived from the bacterium Xanthomonas campestris
  • Used for its binding, gelling and thickening properties
  • Used extensively for food thickening

Zea mays (corn) starch
Corn starch

  • The dried starch powder of the maize grain, known as corn
  • Gives the skin a fresh, silky and smooth feel

Zinc oxide

  • A quarry mined natural pigmented mineral
  • Has soothing and protectant properties
  • Acts as a broad spectrum UV protectant

Zinc Stearate

  • Improves the texture of cosmetics and improves application
  • Adds a glossy sheen to cosmetics

Zingiber officinale (ginger) root extract

  • Extracted from the ginger root
  • Skin healing & soothing properties
  • Anti-irritant & anti-inflammatory