It’s easy to feel confused about which foundation we should be using to get the best results. We all want to step out feeling confident that our skin is glowing and looks healthy. There are so many foundations out there to choose from, with big brands offering us flawless looking skin using a liquid, compact or powder to give us ultimate radiance. According to statistics, women in New Zealand buy a bottle of foundation every three minutes. With so much to choose from, what should we be looking for when selecting this all-important ‘second skin’? The trend seems to be steering away from products full of chemicals and to invest in natural cosmetics that are more than just a cover-up. It should provide nourishing, protecting and soothing benefits to our skin.
Cut the chemicals
Nowadays the cosmetic industry has to be transparent about everything they use in their products which is great for the consumer. The EWG (Environmental Working Group) is a database which provides you with information about ingredients and products, their scientist staff compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases and apply a hazard score rating system which categories brands, Living Nature has the lowest, which in turn is one of the best ratings on EWG. It’s important to keep chemicals to a minimum for general good health. The charity, BreastcancerUK, believes that by reducing your exposure to any harmful chemicals, like petrochemicals, parabens, sodium lauryl sulphates and synthetic colours and dyes, you lower your risks of developing cancer. It’s important to research what's in your foundation, or indeed any skincare products you may use to ensure it does not contain any chemicals. Let us not forget that, ultimately, what you apply to your skin is absorbed into your body. Even just a tiny amount of harmful chemical applied to the skin can gradually build up over time slowly causing hormonal imbalances or endocrine problems. So, if you are avoiding chemicals when picking a foundation to suit your skin type, what is the natural way all about?
Natural foundations are generally formulated with 100% natural botanicals and minerals, therefore will not contain harmful chemicals. Instead, they are made from botanicals like calendula flowers extract, coconut oil, Manuka honey, and grapefruit. All these natural ingredients will provide nourishment and protection while giving a flawless glow to every skin type. There are four main skin types: normal, oily, dry and sensitive, and for each type, there is a corresponding botanical to help correct the problem. For example, products using clay, Manuka honey or jojoba in their ingredients are helpful in combating oily skin.
It’s important that we make informed choices about our foundation and fully understand what ingredients they contain. A good choice is Living Nature’s ‘pure shades’ liquid foundations, Illuminating Foundations and Tinted Moisturisers. Living Nature’s mineral foundations formulations are non-comedogenic and full of natural oils and vitamins including the skin nourishment and protective benefits of Manuka oil and Manuka honey offering a flawless coverage. Once you’ve found the best foundation for you, you’ll need to apply it like a pro for a flawless finish.
With so much to choose from why not opt for the foundation that will provide long-term benefits, not just to your face but to your body as a whole.
Author - Jane Sandwood