Nov 21, 2019

Our certified natural Active Brightening Serum is a safe, effective skincare solution suitable for all skin types. To celebrate the versatility of this powerful serum, we have outlined how Active Brightening Serum can help with common skin concerns such as acne scarring and pigmentation. 

Acne Scarring  

Acne is a widespread skin condition that affects almost everyone at some point in their life. A common result of acne is post-acne inflammation, where the healing acne lesion appears as a darkened scar on the skin. These spots are also known as ‘pseudo-scars’, Similarly, as an acne lesion heals it can appear to leave behind a reddish spot. This may look permanent, but it is known as a macule, which is the final stage of the acne lesion. While both post-acne inflammation and macules will eventually fade with time, it’s important to give them all the help you can to ensure they heal well without leaving behind permanent scars.  

Active Brightening Serum is formulated with a powerful blend of botanical actives to target these acne scars and post-acne discolouration. Key active ingredients Atlantic Kelp, tropical Pracaxi Fruit Seed Oil and Rosehip Oil help to renew damaged skin cells and boost collagen and elastin production. These powerhouse ingredients work hard to reduce the hyperpigmentation caused by acne breakouts.

Hormonal Fluctuations and Sun Damage

Pigmentation is commonly caused by hormonal fluctuations, and appears as dark patches on the skin, often on the forehead, cheeks and upper lip. A common form of hormonal pigmentation is Melasma, which typically occurs during pregnancy or when taking birth control. In many cases, after giving birth, the pigmentation will fade. However, sometimes the spots remain and can be challenging to treat.

In addition to hormonal fluctuations, pigmentation can also be caused by sun damage. UVA rays from the sun can accelerate the breakdown in collagen and elastin fibres in your skin. This leads to fine lines, wrinkles and hyperpigmentation. Dark patches on the cheeks and forehead are particularly common. To prevent further damage, we recommend always wearing broad-spectrum sun protection (even when it’s cloudy!) and avoiding prolonged periods of sun exposure.

The appearance of pigmentation can be treated using our new certified natural Active Brightening Serum. When treating pigmentation, it’s important to use gentle, safe skin brightening products that will not irritate or inflame the skin.  Many topical treatments to target this issue contain harsh synthetic chemicals which can disrupt your skins natural processes and lead to additional issues, such as dry or sensitive skin.

Active Brightening Serum has been carefully formulated using gentle yet effective natural ingredients to provide a safe solution, including Atlantic Kelp, which is clinically validated to decrease the appearance of pigmentation. Pracaxi Fruit Seed Oil is a reducer of melanin activity and is clinically proven to increase Hyaluronic Acid production and promote an increase in the density of collagen fibres. Native New Zealand Harakeke Flax Gel works to minimise the appearance of fine lines and wrinkles, which is especially important for sun-damaged skin. Coconut Oil is proven to penetrate skin cell membranes to help make connective tissue strong and flexible, while Rosehip Oil helps to repair damaged skin and boost collagen production.

We recommend using Active Brightening Serum morning and night, applying a small amount of product to your face and neck, paying attention to areas of uneven skin tone, pigmentation and fine lines. For best results, we encourage repeated use over 4 – 6 weeks.

It is important to note that individual results may vary, depending upon skin type, type of pigmentation, lifestyle and other internal factors.

For more information about Active Brightening Serum and personalised skincare advice, please contact our Customer Solutions team at solutions@livingnature.com.

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