If you aren’t already worried about the world’s pollution levels, you just may be after reading this post and discovering its effects. With more and more studies being conducted, it’s hard to ignore the fact that pollution is having a hugely negative effect on not only our environment but also our bodies both internally and externally. The World Health Organisation has stated that 91% of the world’s population lives in places where air quality exceeds WHO guideline limits.
What is Pollution?
In simple words, pollution can be defined as ‘the presence in or introduction into the environment of a substance which has harmful or poisonous effects’. There are 8 recognised forms of pollution but air pollution in particular is a growing concern globally, wreaking havoc with not only our respiratory and cardiovascular systems but also our skin.
Pollution and your skin
Present in cities and rural living, pollutants suffocate your skin by accumulating on the surface; harmful chemicals and toxins can attach themselves to these particulates and penetrate your pores. These harmful substances can diffuse into deeper layers and induce premature aging, skin irritations and skin sensitivity, as well as a dry and dull complexion.
Daily exposure to airborne pollutants, combined with waterborne pollutants and your skins inability to effectively neutralise these toxicants, requires the aid of natural skincare products which work in harmony with your skin. The skin is your body’s largest organ and protective barrier; you need to provide it with the right defences and nourishment to ensure you and your skin stay healthy.
One ancient, natural ingredient utilised for centuries for its purifying properties is Charcoal. Sustainably sourced Binchō Tan charcoal is renowned for its high quality and porous surface which enables it to absorb toxicants, oils, bacteria and impurities from the skin.
To combat the effects of skin pollution, Living Nature has formulated a new certified natural Charcoal Clay Mask to detox, purify and strengthen your skins protective layer. Launched in December, this is your new must have skin detoxifier.