Foundation Perfection: Step-by-Step Tips for Applying Living Nature Foundation

Get ready to perfect your foundation application with tips from our International Training Manager, who has a wealth of experience with natural formulations. Think of foundation as your ultimate canvas for creating a flawless makeup masterpiece. It's important to get this step right! Our natural foundations offer full coverage and a flawless finish. However, because they're made with natural ingredients, the application process might be a slightly different from what you're used to with synthetic formulas. We've got you covered with our easy-to-follow guide on how to achieve a flawless and long-lasting look, tailored specifically for our natural foundations.

Prep your skin

After cleansing, apply your Living Nature Toning Gel appropriate to your skin type. Apply a small amount by quickly spreading over hands and ‘pushing’ into skin and neck. Allow product to fully absorb into the skin and dry, for approximately 1 minute.

Note: If too much Toning Gel is applied, the foundation will ‘bead’ off the skin.

Next, apply a moisturiser (we recommend Living Nature Daily Protect Facial Lotion SPF 20). Use a slightly larger amount of moisturiser (but not too much), and spread onto to the skin and neck area. Allow the product to fully absorb into the skin for approximately 1 – 2 minutes. This will ensure that your foundation goes on smoothly without any problems.

Note: To achieve a smooth even foundation application - avoid applying too much moisturiser to prevent the foundation from ‘sliding’ and forming streaks.

Now that your skin is prepped, it’s time to apply foundation.

Apply Foundation

Using Living Nature’s foundation brush (recommended for optimal application), dip the bristles lightly into the foundation, picking up a small amount.

Tip: ensure your Foundation Brush is washed regularly in mild shampoo, as a clean brush offers optimum application & avoids streaking. After washing, dry with the bristles facing downward.

Start with the nose: Begin by applying the foundation on the nose. Use gentle outward strokes to blend the product onto the skin. Ensure you cover the entire nose area evenly.

Work outwards: Gradually work your way outwards, moving to the cheeks, forehead, chin, and finally, the jawline. Use the same brushing motions to blend the foundation seamlessly.

Tip: ensure foundation is blended well along the jawline down onto the neck to avoid a ‘tide line’

Focus on small areas: Complete one small area at a time, such as the nose or cheeks, before moving on to the next section. This technique helps ensure even coverage and prevents the foundation from drying too quickly.

Avoid going back: Once you've finished applying foundation to a specific area, avoid going back to it. Foundation tends to set as it dries, so revisiting an area can disrupt the finish and make it appear patchy.

Check for any touch-ups: After applying foundation all over, examine your face in natural lighting to identify any areas that may need additional coverage. Use a small amount of foundation on a brush to touch up those spots if necessary.

Set with powder (optional): If desired, you can set your foundation with a light dusting of Living Nature’s Luminous Pressed Powder to enhance its longevity. Start application on the nose, applying only a small amount to the brush each time and gently brush over the skin working outwards.

Now, enjoy a flawless complexion that lasts throughout the day.

Certified Natural Foundations
Our natural Pure Shades foundations are crafted in New Zealand using 100% natural ingredients. The non-comedogenic, cruelty free formulas are enriched with a blend of nourishing ingredients, including Active Mānuka Honey and Mānuka Oil, providing nourishment and protection for your skin. The infusion of Macadamia, Jojoba, and Avocado Oils helps to nourish and soften your skin, creating a truly luxurious experience. 

For more information about our natural foundation range, contact our Customer Solutions team at

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