How natural is natural?
When we say our products are safe and certified natural, we mean it. Not 'probably' safe, or 'mostly' natural. Since 1987, Living Nature has led the world in natural, safe and effective skincare and beauty. We are proudly certified natural by BDIH of Germany, a globally recognised, independent auditing body. Our Natural Being skincare range is also certified natural by BDIH.
We use some of the world's most remarkable ingredients, but what we leave out is just as important. We have a very simple mantra: if there's any question about an ingredient's safety, we simply will not use it.
In Living Nature products you'll find no:
Endocrine disrupting synthetic preservatives such as:
- Iodopropynyl butylcarbamate
- Neurotoxic preservatives like phenoxyethanol
- Harsh surfactants like sodium, ammonium and lauryl/laurethsulphates
- Petrochemicals, including PEGs, paraffin and other glycols
- Silicones, Mineral oils, artificial fragrances, grain alcohols
- Bisphenol-A (BPA)
- Genetically modified or irradiated ingredients
At Living Nature we are firmly committed to certified natural skincare, free from any potentially harmful synthetic preservatives (such as parabens or phenoxyethanol). While many companies may claim that only small amounts of these synthetic chemicals are used, increasing research is demonstrating that it is the cumulative effect of these substances in the body that cause long-term harmful health effects.*
Living Nature products are naturally preserved, with a shelf-life of 2 years for our skincare (some cosmetics and Oils have a longer shelf-life). Many unique New Zealand ingredients have strong antimicrobial properties, and its the combination of these powerful, natural ingredients which we have used to preserve each product. The result: perfectly preserved, beautifully fragranced, certified natural products.
Product purity is ensured by the stringent hygiene protocols of our Kerikeri factory - where we control every step of product development, formulation, testing and filling. Our unique packaging is also specifically designed to protect the contents from external contamination and contact with air.
We tell the truth about our ingredients, products and manufacturing because we have nothing to hide.
*The 2010 President's Cancer Panel Report 'Environmental Causes of Cancer: What We Can Do Now' is one of the most comprehensive independent reviews of the impact of toxins in personal care, and in the environment, on our health.
But saying 'all natural' is one thing. Backing it up is another. Living Nature is certified natural by BDIH Germany - a world-leading independent auditor of natural skincare and cosmetics.
German-based BDIH set some of the most rigorous standards worldwide for naturalness. They extend far beyond the ingredients, taking into account the environmental impact of sourcing raw materials and production, how the ingredients are handled, genetic modification and consumers' expectations. The standards also ban the use of radioactive radiation to disinfect and what's more, a company's entire range must meet the criteria in order to achieve the Certified Natural Cosmetics seal.
It's an extremely difficult certification to gain, which is why we're so proud to be BDIH certified, and in many cases to exceed their standards. We're also visited by a BDIH auditor every year, so when our packaging says certified natural, you know we've earned it. Read more about BDIH here.
Living Nature has chosen COSMOS Organic, who conduct one of the world’s strictest certification processes. It is founded at international level by BDIH (Germany), COSMEBIO & ECOCERT (France), ICEA (Italy) and SOIL ASSOCIATION (UK).
The COSMOS Standard is not easy to achieve. Each ingredient and its nominated supplier must be approved - a challenging process that few companies are willing to make the effort and commitment to undergo.
Halal Approved – all Natural Being products are Halal Approved. This Approval follows a technical review of all ingredients and an audit of the manufacturing plant and production processes to confirm that the range is produced according to Halal guidelines.
EWG: Skin Deep
We tell the truth about our ingredients, products and manufacturing because we have nothing to hide. See how Living Nature products rate, and compare the contents and safety of your skincare and cosmetics here: ewg.org/skindeep.