As one of the world’s first companies to produce skincare without the
use of synthetic preservatives or parabens, Living Nature is, quite
simply, passionate about nature.
Living Nature original mission statement from 20 years ago includes a
commitment to a sustainable, profitable, and ecological business while
promoting healthy vibrant skin. We work hard to stay true to that vision
and packaging is a key consideration in helping us achieve this.
In 2005, Living Nature, was officially recognised for their efforts in
delivering natural, beautiful skincare and makeup products in
environmentally sustainable packaging by taking out the Supreme
Winner of the 2005 New Zealand Packaging Councils Awards for
Excellence in Environmentally Acceptable Packaging.
Our packaging includes using biodegradable and recyclable cardboard
packaging on our cartons, our eyeshadow compacts are also made
from biodegradable cardboard, and we even use magnets to attach
powders to reusable metal casing – so no glue required! Our
retractable brushes use shorn goat hair – so no animals are harmed in
making them
In 2006, Living Nature launched its new range of packaging after nearly
three years of research and development. This packaging is 100%
recyclable and made from a combination of Polypropylene and Calcium
Carbonate which is chalk. The Calcium Carbonate improves flexibility
in the plastic while avoiding the use of phthalates. It also means
reduced volumes of plastics, so once again, it’s better for the
environment
The packaging provides protection of the product from both air and light. Because it’s positively charged – in other words the cap is on the bottom, it limits the amount of air that the product is exposed to, which helps keep the product fresh.
The bottles are made of entirely of the same material (caps and bottles) and can be recycled without disassembly. Their previous packaging was made from various materials (including glass) and utilised complex pumps that were unable to be recycled.
The sizes of the bottle are now standard international sizes so come in 100ml and 50ml size bottles. Our skin essentials packs are all 50ml sizes and are great for travelling or people who are new to our range.
In 2007, Living Nature was, once again, recognised for their new packaging receiving a Highly Commended the 2007 New Zealand Packaging Councils Awards for Excellence in Environmentally Acceptable Packaging.
There are so many components that need to be looked at when designing new packaging. For example, the energy saved in transporting the huge glass tonnage from Taiwan to Auckland, Auckland to Kerikeri for filling and then back to Auckland for shipping is astronomical in comparison to the new plastic packaging.
Living Nature will continue to look for ways to provide the best packaging for you while staying true to our commitment to the environment.
